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When it comes to owning your own business, knowing and understanding your market value is key to developing a successful succession plan—whether it be now, or a few years down the road. This webinar will provide an overview of the five core elements associated with determining your value within your market while also explaining the value of market sounding in regards to the impact it can have on overall value.

Learning Objectives:

– Participants will learn about the importance of marketing sounding and its impact on value
– Gain a deeper understanding of the six value drivers of your business
– Discover the value behind engaging in a market assessment for your business

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